Branch B — Demand

The engines that fill the pipe with booked meetings

Outbound, ads, content, reactivation, and referral — every offer designed to land qualified meetings on the calendar.

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Branch B generates the demand. Branch A handles it. Every offer below is built to land qualified meetings on the calendar, with reporting that maps spend to booked revenue.

GTM-as-a-Service (Flagship Demand Offer)SMS & Email Copy (Hyper-Personalised)Meeting Booking EngineReferral Marketing SystemsSocial Content AutopilotMeta Ads (Facebook + Instagram) ManagementDatabase Reactivation

01

GTM-as-a-Service (Flagship Demand Offer)

End-to-end go-to-market engine: ICP → enrichment → outbound playbook → booked meetings.

Best fit: SMBs with a product but no pipeline; agencies that want a turnkey outbound engine without hiring SDRs.

GTM Foundation

ICP definition, data build, and single-channel sequence.

  • ICP doc
  • 2,500-account list (Apollo + Clay enriched)
  • 1-channel sequence (email or SMS)
  • Reply handling

Timeline · 3 weeks setup

GTM Multi-Channel

Foundation plus email, SMS, and LinkedIn orchestration.

  • Everything in Foundation
  • 5,000 accounts / month
  • 3-channel orchestrated sequences
  • A/B testing
  • Weekly reporting

Timeline · 4 weeks setup

GTM Full-Stack

Multi-Channel plus outbound voice and a dedicated SDR layer.

  • Everything in Multi-Channel
  • Vapi outbound voice
  • Qualified-meeting hand-off
  • Slack alerts
  • Dedicated account strategist

Timeline · 5–6 weeks setup

FAQ

GTM-as-a-Service (Flagship Demand Offer): common questions

Cold reply rates of 4–8% are typical, with 10–30 booked meetings per month at the Multi-Channel tier.

Targeted below $300 per booked meeting once the engine is tuned, which is consistently cheaper than building an in-house SDR team.

Yes. Lists are built in Apollo, enriched in Clay, and reply handling is run inside our team — meetings land on your calendar.

Yes. Sends are timed to your prospects' working hours regardless of where the delivery team sits.

02

SMS & Email Copy (Hyper-Personalised)

AI-generated, Clay-enriched SMS and email copy built for 5-minute lead-response windows and 5-day follow-up sequences.

Best fit: Clients who already have lists and infrastructure and need the copy that converts them.

Sequence Pack

One sequence, 5–7 touches, on one channel, fully written and loaded.

  • 5–7 touch sequence
  • Single channel
  • Loaded into your stack

Multi-Channel Pack

Three sequences across email, SMS, and LinkedIn.

  • 3 sequences
  • Email + SMS + LinkedIn
  • Loaded and tested

Copy Retainer

Ongoing copy production — four sequences per month plus iteration.

  • 4 sequences / month
  • Iteration on performance
  • Reporting

FAQ

SMS & Email Copy (Hyper-Personalised): common questions

No. Personalisation is generated per account using Clay enrichment, not just first-name swaps.

First sequences typically begin landing within days, with cadence and copy tuned weekly from there.

03

Meeting Booking Engine

Outbound and inbound qualification flows that push qualified leads straight into your calendar with a Slack alert.

Best fit: Teams that need qualified leads landing directly on the founder or rep's calendar.

Booking Engine

Lead screening logic, calendar routing, Slack alert, and no-show recovery.

  • Screening logic
  • Calendar routing (GHL or Calendly)
  • Slack alert
  • No-show recovery flow

Booking Engine + Dashboard

Booking Engine plus an Airtable command-centre dashboard with daily digest and reporting.

  • Everything in Booking Engine
  • Airtable command-centre
  • Daily digest
  • Reporting dashboard

FAQ

Meeting Booking Engine: common questions

Calendly is the booking surface. The engine is the qualification, routing, alerting, and no-show recovery that make sure the right person actually shows up.

Yes. Bookings sync to your CRM with the lead context, and the Slack alert gives reps the brief before the meeting starts.

04

Referral Marketing Systems

Automated post-purchase / post-service SMS and email referral loops wired into your CRM.

Best fit: SMBs with an existing customer base ready to compound word-of-mouth.

Referral Lite

Single trigger (post-purchase), SMS and email with a share link.

  • Post-purchase trigger
  • SMS + email
  • Share link

Referral Engine

Multi-trigger flows with incentive tracking, leaderboard, and reporting.

  • Multi-trigger flows
  • Incentive tracking
  • Referral leaderboard
  • Reporting

FAQ

Referral Marketing Systems: common questions

Two-sided incentives (giver + receiver) consistently outperform one-sided, and the Engine tier tracks redemptions automatically.

Referral is a retention compounding play. If you do not yet have a customer base, start with a Branch B demand offer first.

05

Social Content Autopilot

Automated branded content generation and posting across LinkedIn, Instagram, TikTok, and Facebook.

Best fit: Top-of-funnel air cover so outbound lands on a warm brand.

Content Lite

3 posts per week on 1 channel.

  • 3 posts / week
  • 1 channel
  • AI-assisted + human editorial

Content Standard

5 posts per week on 2 channels.

  • 5 posts / week
  • 2 channels
  • AI-assisted + human editorial

Content Pro

Daily posting across 4 channels with reels and shorts repurposing.

  • Daily posts
  • 4 channels
  • Reels / shorts repurposing
  • AI-assisted + human editorial

FAQ

Social Content Autopilot: common questions

No. Generation is AI-assisted but every post is reviewed against your brand guidelines by a human editor before it goes live.

Yes. You provide brand inputs and target topics; we handle production, scheduling, and reporting.

06

Meta Ads (Facebook + Instagram) Management

Paid social creative, campaign build, audience targeting, and optimisation — funnelled into your operating system.

Best fit: Clients ready to funnel paid social into the same AI voice + SMS + GHL pipeline Branch A runs.

Ads Starter

Up to $3K/month ad spend, 1 campaign, 3 creatives per month.

  • 1 campaign
  • 3 creatives / month
  • Weekly optimisation
  • Monthly report

Ads Growth

$3K–$15K/month ad spend, 3 campaigns, 8 creatives per month.

  • 3 campaigns
  • 8 creatives / month
  • A/B testing
  • Landing-page integration

Ads Scale

$15K+ /month ad spend, full-funnel campaigns with a dedicated strategist.

  • Full-funnel campaigns
  • Dedicated strategist
  • Weekly reporting calls

FAQ

Meta Ads (Facebook + Instagram) Management: common questions

Ad spend is invoiced separately, paid directly by the client, and capped to your stated budget.

Yes. That is the point — ads funnel into the same AI voice and CRM pipeline Branch A builds, so spend converts to booked jobs.

07

Database Reactivation

Revenue-engine campaigns against dormant CRM lists via SMS, email, and voice.

Best fit: SMBs sitting on thousands of old leads. The fastest ROI proof-offer.

Reactivation Sprint

Up to 2,500 records via SMS and email.

  • Segmentation
  • SMS + email sequences
  • Reporting

Reactivation Multi-Channel

Up to 10,000 records via SMS, email, and outbound voice.

  • Segmentation
  • SMS + email + Vapi voice
  • Reporting

Reactivation Engine

Ongoing monthly campaigns across the full multi-channel stack.

  • Monthly campaigns
  • Full multi-channel
  • Performance reporting

FAQ

Database Reactivation: common questions

Yes. We message in your tone with appropriate consent handling, sensible cadence, and clear opt-out.

Reactivation typically produces replies and bookings within the first days of sending — you are contacting people who already know you.

Performance components are passed through at standard catalogue rates and tracked transparently in the reporting dashboard.

FAQ

Sales Generation & GTM: how it works

No, but it is recommended. Branch B fills the pipe; Branch A processes what comes through it. Without Branch A, qualified leads can still leak.

If you have a dormant list, start with Reactivation. If you have no pipeline, start with GTM Foundation. If you have traffic, start with Ads or Content.

We guarantee the system. Reply and meeting targets are stated up-front and reported against weekly; performance components align incentives where applicable.